Jay’s Say – A Ramble, and a Reveal

Hello, Creatives!  It’s not often I post about me on here, but today I feel compelled to.  I’m honestly thankful for pretty much everything in life right now.

170D2383I’ll keep it brief.

So my name’s Jay, for those who don’t know me.  I’m the guy who runs 99% Perspiration – the podcasts (both editing and hosting), the Facebook network, the Twitter, and this very blog.  It’s a lot of work, and I love it.  But it’s a third “job”, and it seldom gets the attention it deserves.

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Your Work Experience Experience: Gemma Hirst, ITV Tyne Tees – Day 3

13120751_10154782571584746_1905606792_oRemember Gemma Hirst?  Writer & Culture Editor for young writing start-up Kettle Mag, and final year on the University of Sunderland’s Journalism BA.

Last Friday, Gemma finished her three-day work experience with ITV Tyne Tees.

Here at 99% Perspiration, we want to make sure that you make the most out of your work experience placement, so we’ve asked a few key bloggers to document their “work experience experience”, and share it with us; the good, the bad, and the ugly.

From her third day with ITV Tyne Tees, Gemma learned some important lessons – when stories fall through, and you don’t quite manage to get what you hoped for, what do you do?  And how much can you prepare for every eventuality?

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Make Your Gunshots Sound Better

TFLAward-winning filmmaker duo The Film Look are masters of simple tricks to inject life to your filmmaking.

In their latest video production tutorial, they bring you a simple technique to make your gunshot sound effects feel more realistic, using just your video editor.  No need for any special sound effects software.

If you’re a filmmaker, and interested in expanding your film production skills, I’d recommend you check out the The Film Look:  Two filmmakers, Rob & Rich, try to tackle what it takes to make a movie.  A YouTube show dedicated to teach indie filmmaking techniques; from script to screen.

Your Work Experience Experience: Gemma Hirst, ITV Tyne Tees – Day 2

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Before day 2 at ITV, Gemma sent this photo & said “it’s an orange blazer day today” 

Here at 99% Perspiration, we want to make sure that you make the most out of your work experience placement, so we’ve asked a few key bloggers to document their “work experience experience”, and share it with us; the good, the bad, and the ugly.

Emerging journalist & writer Gemma Hirst is currently Culture Editor with Kettle Mag & final year Journalism BA student, but yesterday she shared her day 2 vlog post with us – about her work experience with ITV Tyne Tees.

Gemma shares her experience of video production, under the wing of Tom Sheldrick; what was it like shadowing a new skill at ITV?

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Your Work Experience Experience: Gemma Hirst, ITV Tyne Tees – Day 1

13120751_10154782571584746_1905606792_o.jpgHello, Creatives!  On her commute home from her first day with ITV Tyne Tees, emerging journalist Gemma Hirst sent us this photo…

Who wouldn’t be excited with a pass to ITV’s building, right?

Let’s back up a bit.  Here at 99% Perspiration, we want to make sure that you make the most out of your work experience placement, so we’ve asked a few key bloggers to document their “work experience experience”, and share it with us; the good, the bad, and the ugly.

Continue reading “Your Work Experience Experience: Gemma Hirst, ITV Tyne Tees – Day 1”

Your Work Experience Experience: Gemma Hirst, ITV Tyne Tees

12711148_10154548050454746_2161477098461425046_oHello, Creatives!  In their 2015 survey, the UK Creative Media Workforce Survey revealed that 77 per cent had done unpaid work experience – which is a staggeringly high number.

Here at 99% Perspiration, we want to make sure that you make the most out of your work experience placement, so we’ve asked a few key bloggers to document their “work experience experience”, and share it with us; the good, the bad, and the ugly.

(Also, see Tim John’s article on tips for how to make the most of, and not screw up, your work experience placement.)

This coming Wednesday, Gemma begins her three-day work experience with ITV Tyne Tees.  Not only will Gemma be shadowing members of their news team; writers, bulletin readers, editors…  She’ll be getting hands-on experience, helping film & edit ITV’s journalistic content.

Currently the Culture Editor for young writing start-up Kettle Mag, amongst writing for many online publications, Gemma is in her final year at the University of Sunderland’s Journalism BA.

Vlog one; Gemma explains how she snagged work experience with ITV’s journalism team, explains her passion for journalism, and enthuses about what lies ahead at ITV.

To find out more about Gemma Hirst, you can check out her blog, and check back with 99% for Gemma’s next vlogs.

Want to share your work experience opportunities with us?  We’re keen to share your stories; get in touch via our Twitter, @99Podcast.

nyf-gold-award-jay-sykes-circle-crop1And, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

An Insight into Branding

A couple days ago, I had a creative chat over coffee with a new company called R.Branding.

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“Branding is a process that can help distinguish a company from its competitors, increase customer relationships and create lasting impressions on the minds of your market.”

“We drank too many cups of Joe (in a place owned by a guy called Joe), talked about merging some creative projects, and enthused about logos together.  Specifically, the Olympics logos.

And when I say enthused, I mean really, really enthused.  I don’t think I’ve had a conversation that passionate for quite a while.  All three of us loved how the London 2012 was so divisive, distinct & entirely original.  And I had absolutely no idea that the Rio 2016 logo also looked like a mountain in Brasil as well as three people united in their love of the games.  (Seems obvious now, huh?)

Rio

See the blurry photo below?  Sat opposite from me & my freelance filmmaker friend Robert Carr are two thirds of R.Branding – Charlie Layzell and Ryan Booth.  They’re truly inspiring guys, and you’ll be hearing a lot more from all three them on both the 99% Perspiration blog & the podcast in the future…

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But now, over to R.Branding, and their low-down on why branding is key to any business, and how to make the most out of any brand.

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Pete Lutz: The “Pulp-Chaser”

Texas-based audio drama writer & producer Pete Lutz is a self-proclaimed king of “making radio drama on no budget whatsoever”.  (Tongue firmly in cheek as he adjusts his crown.)

Considering producing audio drama involves finding a troop of acting talent, recording (ideally together) with quality microphones, sourcing/creating fitting music and sound effects, and hours upon hours of writing, editing and promotion…  That’s a pretty noble claim to make.

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Nick Wommack, left & Pete Lutz, right.  Photo by George Tuley/Corpus Christi Caller-Times


Pete learned a great deal of his craft from listening to the masters: the creators of Old-Time Radio programs aired decades before he was born.  Even his stories come from that era, for the most part, or are inspired by them.

“Back before any of you lot wuz born, eh? Well, ‘ere wuz summat called radio, eh?”

[Cue dramatic fanfare music…]  Ladies and gentlemen, he’s the man with a face for radio, and more radio than you can face…  Mr. Pete Lutz!

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