A happy little announcement from our sister radio programme.
Tag Jay Sykes
99% Perspiration vs. Juice Festival
Hello, Creatives! Usually on 99% Perspiration, we’re interviewing other creative professionals to find out what advice they have in store for emerging creatives, and what skills/knowledge they can offer us. And I must say, it’s nice, and really rather surreal, to have the tables turned.

Ryan’s the one looking goofy on the left, I’m the one with less than cool fashion sense on the right. Who even wears knitted ties?
Juice Festival blog’s Ryan Kennedy decided to catch up with me over lunch and find out what advice I had in store for other creatives; particularly those interested in starting their own podcasts. Here’s the post (originally posted to the Juice Festival blog website).
You know the drill; click on “Continue reading” to, well, you know, continue reading.
99% Extra – Sheila Quigley, thriller author
Sheila’s an hilarious woman. She’s the kind of person you could easily spend an afternoon with and wonder where the time went. She’s a best selling crime/thriller author with an impressive 10 novels under her belt, and a fan-base which stretches from her works’ local setting in Hougton-Le-Spring, all the way to death threats from Down Under (from her fans in Australia, who apparently really don’t want her to hurt their favourite character.)
“There’s a lot of luck in getting your work published, but it all depends who you’ve got behind you. There are some fabulous people who’ll do anything for you in this business, it’s beyond belief, but there are also some turds.”
We’re sat in the corner of the National Glass Centre’s cafe, in conversation with the Houghton-Le-Spring crime writer, and it actually feels like a conversation. She’s on our level, we’re on her’s. And it’s so humbling to meet someone who’s as down to Earth as the people gathered to meet her.
“I don’t plan,” says Sheila. “I’ll have a title in mind, and a blank screen. And I never know where it’s going to end up.” But that’s what makes writing so exciting for Sheila. “To me, writing a novel is like reading a novel. I always get surprised, and I never know what will happen from chapter to chapter.” No planning? No structure?! Stick that in your Writing 101! “Because I want to know what happens, that’ll compel me to write.”
She doesn’t even keep a log of events/characters. “It’s all in my head. I didn’t have an imaginary friend as a child, I had a dozen.” But keeping such a rich world in her head at all times has its drawbacks too. “I need to write one novel at a time.”
Whilst Sheila admits she doesn’t get chance to read as much as she’d like, she says it’s a very important part of being a novelist. However – and here’s what really surprised me – she doesn’t read any crime novels. “My favourite book is ‘The Strand’ by Stephen King. I’d recommend it to everyone.”
“Don’t bother writing if you’re just chasing a path to fame and a big pay check,” says Sheila, “you need to be invested. If you really, really want to do it, for the love of it, do it.”
Sheila still values the old system of publishing; getting on board with a publisher and having them (to some extent) promote the book for you. But she advises you should “start by seeking an agent first. Most publishers won’t look at anything without an agent’s backing.” But she also values self-publishing. “I know of many people who’ve become successful through publishing work themselves, and then being picked up by an agent.”
“There’s more opportunity for emerging writers now than there’s ever been.”
It’s been a whirlwind of a journey for Sheila, since she began writing novels in 2004. 12 years and 10 novels later, it’s fascinating to learn some advice from one of the local greats. But there are still some twists and turns in store Sheila had one of her biggest dreams-come-true: Her debut novel ‘Run for Home’ was adapted for the stage and showcased at the Greater Manchester Fringe last year. Sheila says she’ll never forget the experience of her. “Seeing my characters come to life in-front of me was truly amazing.”
For any emerging novelists reading this, I’d thoroughly recommend you meet as many writers as you can. If there’s a meeting, or a book signing, go and say “hi”. Ask questions. Make connections. Because they may turn out to be thoroughly lovely people, like Sheila, and they may well start you on the right path. “There’s a lot of luck in getting your work published, but it all depends who you’ve got behind you.”
And, as always,
Stay productive, stay awesome!
Jay Sykes
Executive Producer, 99% Perspiration
99% Extra – Here’s Ben Tompkins Trying to Get a Job in Radio
Back in Episode 3 of 99% Perspiration, soon-to-be radio graduate Ben Tompkins shared that he was making a documentary for his dissertation project. It’s a one-off piece where Ben interviews several people who work in radio careers.
“Ben Tompkins travels around the North East of England searching for advice on how to get a job in the radio world.”
Included in Ben’s awesome documentary…
Giles Tanner – Managing Editor of Global North East
Tom Campbell – Drive Time Presenter, Heart Radio
Tom Davies – Head of Careers and Employability Service at the University Of Sunderland
Emma Snook – Producer at Amazing Radio
Jay Sykes – Freelance Producer and Lecturer in Radio Drama
Until next time…
Stay productive, stay awesome!
It’s About Time!
We’ll be the first to admit – it’s easy to be lax when it comes to your online presence and content marketing. Too easy. Can you believe we’ve produced a weekly podcast for three weeks now, and not made use of our website?! Well, no longer!
Welcome to the brand new website for @99Podcast. If you’re reading this, you’ve joined us right at the conception of 99% Perspiration (or just scrolled back far enough to see this post, you clever person you!)
At our centre is a weekly podcast with advice from today’s creative industry experts, FOR tomorrow’s – we exist to help people who want to work in the artistic/creative industries.
But we want to be more than just that! This website exists to give added value to the podcast – if you want more from us, then there’s more to us than just half an hour of your time a week!
So watch this space for…
- More snippets of advice from creative industry experts.
- To see what we [Jay & Mark] are doing behind the scenes, and how @99Podcast develops.
- Upcoming competitions, opportunities, pitch deadlines… For all kinds of creative industries.
- Articles or podcasts or videos we recommend you check out.
- Inspiration – when it strikes us, we’ll try to share our nuggets of advice with you.
- Etc.!
And to kick off, here’s the latest episode of @99Podcast…
Until next time… Stay productive, stay awesome!
– Jay