From Student Radio to Commercial Radio

Capital North East presenter Alex Burgess; how she broke into the industry.

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Continue reading “From Student Radio to Commercial Radio”

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Jay’s Say – A Ramble, and a Reveal

Hello, Creatives!  It’s not often I post about me on here, but today I feel compelled to.  I’m honestly thankful for pretty much everything in life right now.

170D2383I’ll keep it brief.

So my name’s Jay, for those who don’t know me.  I’m the guy who runs 99% Perspiration – the podcasts (both editing and hosting), the Facebook network, the Twitter, and this very blog.  It’s a lot of work, and I love it.  But it’s a third “job”, and it seldom gets the attention it deserves.

Continue reading “Jay’s Say – A Ramble, and a Reveal”

Picking a Degree – The South Asian Edit

Hafzah Zamir on the difficulties of pursuing a career in the creative industry, whilst being surrounded by Asian academic success

Hazfah Zamir - 99 reduxYou’re probably reading this article because you are thinking about picking a degree, or even considering whether the university lifestyle is even your fortè.

Being South Asian, when it came to picking my degree, there was a sense of pressure to say the least.

Coming from a South Asian community, or to be more specific, a Pakistani community, it was difficult when it came to choosing the career path for me.

I remember picking my degree and being torn between a dream and reality (as clichè as that sounds).  The dream was that I wanted to be an artist. Since I was a young girl, I had aways been into the creative side of life; from painting, to theatre, to literature, to photography and film-making (to be honest the list could go on).  But ultimately, my reality was that the careers that were made for South Asians were more on the…  academic side.  Growing up, I was surrounded by family who went into the conventional Doctor, Lawyer, Engineer, Accountant category.  I knew this was not for me.  Don’t get me wrong, I did have the capability to pursue these careers, but there was one particular night that I remember vividly.

It was late and I was thinking about the career that I would want to go into.  I mean the right thing to do was to be academic, be successful, make my family proud.  But would I be happy for the rest of my life?  Of course not.  I’d be stuck in a dead end job doing the same thing day in day out that I didn’t like and be depressed.

But this was always a worry for me; I didn’t care what society thought of me, but I did care about the griefing my parents would get because of a few comments made by some distant auntie visiting from Lahore coming up to my Mama and being like:

“Oh your daughter is an artist…  My daughter is doctor, earning thousands.”

Girl, please!  If you’re going to sit there and evaluate my life, the life of someone you barely know, you need to go and reassess your own life.  Yes Lahori auntie, you’ve been shut down.  *Snap snap*.

But anyways, I therefore decided to start looking for a degree where I could get the best of both worlds (sort of like the Hannah Montana of degrees).  I looked and looked and instead of just giving up and following suit to the conventions of my society, I instead found Public Relations.  As a combination of business and marketing, it allowed me to appear academically successful in my society, whilst creating creative campaigns and working a lot with social media.  I managed to find a degree that would also satisfy me.

When people ask my Mama what I do, she isn’t rather proud to say that she has a daughter that is a trainee Public Relations Practitioner.

And me?  Well, currently halfway through my degree I can happily say that I get to be as creative as I want and branch out into doing other opportunities, which gives me the satisfaction that I once thought was only a dream.

Creatives.  Do not let societal norms affect who you are and your dream, because at the end of the day, this is your life.  Please let me be that first step that changes your life forever.

Stay Productive, Stay Awesome!

Words by Hafzah Zamir

Introduction of a Journalism Student

– Words by Sophie Dishman

Sophie DishmanHello Creatives, I thought I would introduce myself as an official 99% Perspiration blogger.  There’s only a few for now, but alas I’m here and ready to share news and events from the creative industries, as well as some opinion posts and reviews here and there!
So, I’m Sophie Dishman. I’m 21-years-old and a mature student at the University of Sunderland. No really…  I’m classed as a “mature student” at the grand age of 21.  I don’t feel old…

Besides that, I’ve recently embarked on the journey of becoming a journalist.  I haven’t always wanted to be a journalist, but I’ve always loved writing.  It sounds cliché but it’s true.  I wouldn’t say I’m entirely creative but I’m learning, and I’m only a first year student right?

The Musings of a Journalism StudentWho am I outside of being a boffin at university?  Well, I’m also a blogger, with my own blog called “The Musings of a Journalism Student”.  I blog about being being a journalism student first and foremost, as the name suggests.  But I’ve got other interests and passions – from politics and culture, to fashion and beauty.  And I YouTube from time to time too.  Because YouTubing is a verb now.  You can check out my channel here.

Sophie DishmanI present and produce Northern Lights’ podcast, that airs on a Monday (cheeky plug there, go check it out) on the community radio station Spark FM.  I’m also Culture Coordinator for Northern Lights, an online magazine dedicated to covering culture in the North East.  Being Culture Coordinator sees me go to lots of different creative events in Sunderland, the North East, and the surrounding area.

All of this takes place in the Media Hub – it’s is a friendly, open place on the top floor of the David Puttnam Media Centre on St Peters’ Campus, where many journalism and media students go to have a giggle or two.  Actually, no, we work all the time.  Promise.

Media HUB

So that’s me.  An introduction to me, the person behind the words.  Enough of blowing my own trumpet, I’m here to blog for 99% Perspiration.  This year, I’ll be bringing you updates from all kinds of events and creative happenings in the North East, as well as writing about issues which affect creative people.

Stay productive, stay awesome!

– Words by Sophie Dishman –

Episode 19 – Making the Most of your Creative Degree

It’s somewhat ironic that what followed the episode entitled “Never Stop” was an absence of podcasts for an entire month. Let me start with an apology. I’m one-man-band; making this podcast alongside everything else in my life. I’ve started a new semester at the University of Sunderland, where I’m now lecturing three radio/journalism classes, which has taken up a great deal of time & energy. I’m also working for the arts networking organisation ArtWorks-U, making occasional videos for the university, producing four weekly radio broadcasts, and sporadically working on a handful of other projects.

Life is chaotic, unpredictable and hectic… And I love it.

As such, I put 99% Perspiration on the back burner. To my own detriment, as much as yours. It’s not good practice, I know. But. The show must go on.

You can expect weekly episodes from 99% Perspiration once again.

Episode 19 is the very first live special of 99% Perspiration. It was broadcast during Freshers’ Week at the University of Sunderland, where I work as an Academic Tutor of radio. They invited us to create a special, live, one-off programme tailor-made to incoming students – “Making the Most of your Creative Degree”.

Click here to listen to Episode 19

Click here to listen to Episode 19

A big thanks is in order for Matthew Donnachie and Grant Lowery, who were our sound-designers on the project.

I’d love to hear back from you about whether this is useful (or not) if you’re not based at the University of Sunderland – our Twitter is @99Podcast.

———-

Our guests on Episode 19:

Click here to listen to Jill on Episode 19

Click here to listen to Jill on Episode 19

Jill Kirkham is the Programme Leader of Fashion Product & Promotion at the University of Sunderland, and there are tons of opportunities and tips available for fashion students which will be applicable to fashion-conscious listeners.

Click here to listen to Lily in episode 19

Click here to listen to Lily in episode 19

Lily Clifford is the Learning and Engagement Officer at the National Glass Centre, based in Sunderland.  Lily began volunteering at the NGC whilst she studied at the University, and this volunteering experience led her straight into her current role.

Click here to listen to Sarah on Episode 19

Click here to listen to Sarah on Episode 19

Sarah Heseltine is currently a Graduate Intern within the Student Recruitment team at the University of Sunderland.  She joined us to give us insight into extra-curricular opportunities at the University; in particular the Student Ambassador scheme which she was involved in.

Click here to listen to Episode 19

Click here to listen to Sinèad on Episode 19

Sinèad Livingston is a graduate from BA Community Music, in partnership with the Sage Gateshead.  She’s currently setting up a musicians’ creative network, and working alongside me on a radio programme called ArtyParti on Spark FM (Wednesdays at 3pm) – and you can hear more from Sinèad on episode 4 of 99% Perspiration.

Click here to listen to James on Episode 19

Click here to listen to James on Episode 19

James Hamilton is currently studying BA Journalism at the University of Sunderland, and currently presents Drive Time on the student/community radio station Spark FM.

Click here to listen to Rute Correia on 99% Perspiration

Click here to listen to Rute Correia on 99% Perspiration

And Rute Correia, who you can hear more from in Episode 18 of 99% Perspiration, is an incoming student of MA Radio (Production and Management).  She previously studied at Universidade Nova de Lisboa in Lisbon, Portugal, worked with Nintendo of Europe, and now creates the weekly White Market Podcast and runs creative company Rute’s Loot.