WTKieran!? – It Gets Better

March 29, 201699% Perspiration Leave a comment

12899791_10206255264964173_1892789150_n Hello, Creatives! Every once in a while, I like to post content by other creative people, especially emerging talent. (I should say, if you’re interested in sharing your creative posts on the 99% Perspiration blog, I’m but a message away, via Facebook or Twitter.)

Kieran Brannan is a guy I know from university; I’ve not taught him, but seen him around Spark FM, the community radio station we volunteer at together. And now, he’s graduating straight into a BBC position; a runner with BBC Scotland.

Well, I’ve long admired people who can post content about their emotions in connection with their creative self so freely; take a look around the posts here and you’ll see only positivity from me. It’s not a defence, exactly, it’s how I want to present myself online.

So Kieran took part in today’s #99PodcastHour (every Tuesday, 7pm – 8pm GMT) and shared this;

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Kieran’s called his post “It Gets Better”.

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Balancing Content Strategy and Implementation

March 22, 2016March 24, 201699% Perspiration Leave a comment

At 8pm GMT this evening, content marketing expert Chris Marr will be talking live about Effective Content Marketing.

You might remember Chris from episode 8 of 99% Perspiration; and if you haven’t heard it, it’s worth checking out. Content Marketing, also known as inbound marketing, is quite a new word in the world of marketing – the basic idea is bringing customers to your business through getting content out there, even if your business has nothing to do with content generation – and you couldn’t pick a better guide than Chris Marr.

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How to Impress on a TV Set – Gayle Woodruff

March 18, 2016June 13, 201899% Perspiration Leave a comment

Today’s Top Ten Tips is filtered from an outstanding talk by Gayle Woodruff, from Northern Film and Media. The talk was literally months ago, but it’s been sitting there in my notes, and in the back of my mind all this time. And after so many of you got in contact following our post about Edinburgh TV Festival’s intense TV course “The Network”, I thought now would be a perfect time to share Gayle’s words of wisdom with you.

1) No Job is Too Demoralising

“Some people might turn their nose up at a job that’s just making tea and coffee – but that’s the best way to get yourself in front of a whole TV crew.” – Gayle Woodruff, Northern Film & Media

What if you find yourself in the fortunate position of being invited to work on a TV set? How can you make the most of your time on that TV set? How can you stand out from the hundreds of other runners in your area, and really impress your TV employers? With a huge thanks to Gayle, here are Top Ten Tips for kick-starting your – or how to impress a TV/film crew.
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99% Perspiration vs. Juice Festival – part 2

March 17, 2016March 19, 201699% Perspiration Leave a comment

Ryan’s the one looking goofy on the left, I’m the one with less than cool fashion sense on the right. Who even wears knitted ties?

Juice Festival blog’s Ryan Watson caught up with me over lunch to chat all things creative, and why I make 99% Perspiration. (You can read part 1 of the interview here, where we talked about questions, interview skills and preparation.)

We chatted about networking skills, building up confidence, creative opportunities, and about the inspiration behind making 99% Perspiration.

Could you tell me about some of the challenges in building up the audience for 99% Perspiration?

Click here to listen to Sean Rameswaram, producer of Sideshow on WNYC & Studio 360, on 99% Perspiration

Podcasts do take a lot of work, a lot of time to build up – you’ve just got to keep going at it really. I haven’t increased numbers as much as I’d originally hoped for, but I’ve increased numbers a fair bit since I began. We’re into the thousands now, it’s taken a long time.

It’s interesting that you say numbers have not gone up as much as you’d hoped by now…

Yeah, I was hoping to have conquered the world by now. (Jay laughs.)

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The Network – Intense TV Training

March 16, 2016March 16, 201699% Perspiration 1 Comment

“TV is all about relationships. We’re helping you kick-start those relationships.”

That’s Campbell Glennie of the annual Edinburgh TV Festival – every August, the @EdinburghTVFest is one of the highlights of the TV industry, bringing together around 2,000 people who work in TV across the UK and beyond, to network & celebrate.

Creative Futures, lovely folks as they are, kindly invited me to attend Campbell’s talk earlier today on their intense talent development scheme which runs alongside the festival, “The Network“. If you live in the UK, and want to work in TV, this could be the gateway for you.

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Lungs – A Call to North East Artists

March 14, 2016March 14, 201699% Perspiration Leave a comment

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Lungs is an upcoming contemporary art publication based in Sunderland. It exists to catalogue the work of emerging North East artists, and to provide a platform to exhibit to a wider audience.

With a limited print run, the catalogue will be distributed to local galleries, museums and art organisations, to serve as a reference of the innovative creative work happening on our own doorstep.

Photographer Angela Wingate is one of a team of three bringing “Lungs” together. We asked her why this project is so important to her:

Angela Wingate Photography

“I think more than anything, we wanted to show what’s going on around here. Our curating class spent the week in London last month and the culture of the city is so arts focused. Everywhere! You don’t get that here.”
– Angela Wingate, Photographer & Co-Founder of Lungs

“Everyone assumes you have to travel to London for arts and culture but there is some awesome work being created in the North East. We want the galleries and art organisations to know that before they call out to artists down south, see what’s going on right here.

“We want the Lungs catalogue to kind of serve as a reminder… like, ‘Hey, we’re here!’ Hopefully, it will be received well and we will be able make Lungs an annual publication. And we’re really excited.”

A call for artists based in North East UK is now open until 15 April 2016. Submission guidelines can be found at lungsproject.org.

An exhibition of a selected works will coincide with the launch of the first Lungs issue in September 2016. To find out more about the project, you can email the team – lungs.project@gmail.com

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Want to help support us, & buy some snazzy stuff in the process? Head over to our RedBubble – clothing, mugs, books, bags galore! We’ll have some new designs on the site soon.

nyf-gold-award-jay-sykes-circle-crop1 And, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

99% Perspiration vs. Juice Festival

March 11, 2016March 19, 201699% Perspiration Leave a comment

Hello, Creatives! Usually on 99% Perspiration, we’re interviewing other creative professionals to find out what advice they have in store for emerging creatives, and what skills/knowledge they can offer us. And I must say, it’s nice, and really rather surreal, to have the tables turned.

Ryan’s the one looking goofy on the left, I’m the one with less than cool fashion sense on the right. Who even wears knitted ties?

Juice Festival blog’s Ryan Kennedy decided to catch up with me over lunch and find out what advice I had in store for other creatives; particularly those interested in starting their own podcasts. Here’s the post (originally posted to the Juice Festival blog website).

You know the drill; click on “Continue reading” to, well, you know, continue reading.

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Top Ten Tips – Preparing for Media Job Interviews

March 10, 2016March 11, 201699% Perspiration Leave a comment

Hello, Creatives! Job interviews can be terrifying. Let’s be honest; they’re a tiny window of time where you have to prove yourself to an employer. There’s a big metaphorical spotlight shining down on you, and it’s warm and you’re sweaty, and you’re practically 99% Perspiration yourself!

We want to help you master those media job interviews, and by the end of these Ten Top Tips we hope you’ll know more ticks and techniques to excel in any media interview.

1) Make the First Move

“I called ahead & asked to meet with the person who previously held the post. Out of 9 people interviewed for the job, I was the one person to do that.” – Andrea Fairless, Careers Coach

While Andrea Fairless, (currently a Careers Coach at the University of Sunderland) stresses that she doesn’t know if this was a deciding factor in receiving her previous position as Careers Advisor for UK careers advice company Connexions, it certainly didn’t hurt.

Because of this phone call, Andrea was able to meet to talk about the environment at Connexions, what everyday tasks she would encounter, and other useful little tidbits. Even if it’s just a short phone conversation with your potential employer, just having the time and the space to fire a ease a few concerns before your media interview can work wonders.

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International Women’s Day

March 8, 2016March 8, 201699% Perspiration Leave a comment

Happy International Women’s Day, Creatives! Join us in celebrating this important campaign, which attempts year on year to help bring society ever closer to parity.

I spoke to female creatives across various industries to find out what International Women’s Day means to them, and what advice they have in store for emerging female creatives.

Click here to listen to Bridget Hamilton on the 99% Perspiration podcast

Bridget Hamilton
Founder of social community project Verbal Remedy, and Producer at BBC Radio Newcastle.

“In this day and age you’d be hard pressed to find someone who doesn’t consume some sort of media every day. That’s why I think we as an industry have to be incredibly hot on issues such as gender parity.

“Not only do we have to work on equality for those who work for us (for instance, only 36% of people in your typical newsroom are female), but we also need to improve how women are portrayed in our documentaries and dramas.

“No one should be confined to playing the swooning doctor’s assistant or the

damsel in distress. Of course, many of us will be able to think of women whose contributions to TV and film are far from tokenism, but there’s still a long way to go.”

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A Day in the Life: Sophie Lisa Beresford, Artist

March 7, 201699% Perspiration Leave a comment

Following the recent What Next? Sunderland event on Wednesday, the latest and 36th branch of a national campaign to bring together artists and cultural players from grass-roots to those on the top of the trees, I left with a renewed passion. I’d signed up as social media coordinator to help with the Sunderland effort, and am so excited to see how the community of artists and cultural players can influence arts here, in a city so often overlooked in the shadow of its more “culturally significant” cousin, Newcastle.

Photo: Faith Rutherford

It was there that I met Sophie Lisa Beresford. She told me about her upcoming art show “Geordie Mackem Magic” at Arts Centre Washington, and I was quickly won over and wanted to check it out; not in the least because she’s one of the most enthusiastic and engaging speakers I’ve ever met. Her work, she explained, explores her identity of “raggie” (a local term for chav (a national term for a downgraded member of working class society)), and how her art reaches past the barriers places on her by society to For more on this topic, I thoroughly recommend you check out Owen Jones’ ridiculously insightful “Chavs: The Demonization of the Working Class”.

Chavs Long story short, Sophie’s now a member of our 99% Perspiration Facebook group, and was promoting her event. Meanwhile, another Sophie, our guest blogger and journalism student Sophie Dishman, is searching for a new contributor to her A Day in the Life… blog series. I introduced Sophie to Sophie and, voila, a connection was made. That’s why I love the group.

A big thanks to 99% blogger Sophie Dishman for allowing us to reblog her Day in the Life series. Over to you, Sophie!

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99% PERSPIRATION

Advice from today's creative professionals – FOR tomorrow's.

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