99% Perspiration vs. Juice Festival

Hello, Creatives!  Usually on 99% Perspiration, we’re interviewing other creative professionals to find out what advice they have in store for emerging creatives, and what skills/knowledge they can offer us.  And I must say, it’s nice, and really rather surreal, to have the tables turned.

Ryan Kennedy and Jay Sykes

Ryan’s the one looking goofy on the left, I’m the one with less than cool fashion sense on the right. Who even wears knitted ties?

Juice Festival blog’s Ryan Kennedy decided to catch up with me over lunch and find out what advice I had in store for other creatives; particularly those interested in starting their own podcasts.  Here’s the post (originally posted to the Juice Festival blog website).

You know the drill; click on “Continue reading” to, well, you know, continue reading.

Continue reading “99% Perspiration vs. Juice Festival”

Top Ten Tips – Preparing for Media Job Interviews

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Hello, Creatives!  Job interviews can be terrifying.  Let’s be honest; they’re a tiny window of time where you have to prove yourself to an employer.  There’s a big metaphorical spotlight shining down on you, and it’s warm and you’re sweaty, and you’re practically 99% Perspiration yourself!

We want to help you master those media job interviews, and by the end of these Ten Top Tips we hope you’ll know more ticks and techniques to excel in any media interview.

af1) Make the First Move

“I called ahead & asked to meet with the person who previously held the post.  Out of 9 people interviewed for the job, I was the one person to do that.” – Andrea Fairless, Careers Coach

While Andrea Fairless, (currently a Careers Coach at the University of Sunderland) stresses that she doesn’t know if this was a deciding factor in receiving her previous position as Careers Advisor for UK careers advice company Connexions, it certainly didn’t hurt.

Because of this phone call, Andrea was able to meet to talk about the environment at Connexions, what everyday tasks she would encounter, and other useful little tidbits.  Even if it’s just a short phone conversation with your potential employer, just having the time and the space to fire a ease a few concerns before your media interview can work wonders.

Continue reading “Top Ten Tips – Preparing for Media Job Interviews”

International Women’s Day

Happy International Women’s Day, Creatives!  Join us in celebrating this important campaign, which attempts year on year to help bring society ever closer to parity.

I spoke to female creatives across various industries to find out what International Women’s Day means to them, and what advice they have in store for emerging female creatives.

Click here to listen to Bridget Hamilton on the 99% Perspiration podcast

Click here to listen to Bridget Hamilton on the 99% Perspiration podcast

Bridget Hamilton
Founder of social community project Verbal Remedy, and Producer at BBC Radio Newcastle
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“In this day and age you’d be hard pressed to find someone who doesn’t consume some sort of media every day.  That’s why I think we as an industry have to be incredibly hot on issues such as gender parity.

“Not only do we have to work on equality for those who work for us (for instance, only 36% of people in your typical newsroom are female), but we also need to improve how women are portrayed in our documentaries and dramas.

“No one should be confined to playing the swooning doctor’s assistant or the

damsel in distress.  Of course, many of us will be able to think of women whose contributions to TV and film are far from tokenism, but there’s still a long way to go.”

A Day in the Life: Sophie Lisa Beresford, Artist

Following the recent What Next? Sunderland event on Wednesday, the latest and 36th branch of a national campaign to bring together artists and cultural players from grass-roots to those on the top of the trees, I left with a renewed passion.  I’d signed up as social media coordinator to help with the Sunderland effort, and am so excited to see how the community of artists and cultural players can influence arts here, in a city so often overlooked in the shadow of its more “culturally significant” cousin, Newcastle.

Sophie Beresford

Photo: Faith Rutherford

It was there that I met Sophie Lisa Beresford.  She told me about her upcoming art show “Geordie Mackem Magic” at Arts Centre Washington, and I was quickly won over and wanted to check it out; not in the least because she’s one of the most enthusiastic and engaging speakers I’ve ever met. Her work, she explained, explores her identity of “raggie” (a local term for chav (a national term for a downgraded member of working class society)), and how her art reaches past the barriers places on her by society to For more on this topic, I thoroughly recommend you check out Owen Jones’ ridiculously insightful “Chavs: The Demonization of the Working Class”.

 

ChavsLong story short, Sophie’s now a member of our 99% Perspiration Facebook group, and was promoting her event.  Meanwhile, another Sophie, our guest blogger and journalism student Sophie Dishman, is searching for a new contributor to her A Day in the Life… blog series.  I introduced Sophie to Sophie and, voila, a connection was made.  That’s why I love the group.

A big thanks to 99% blogger Sophie Dishman for allowing us to reblog her Day in the Life series.  Over to you, Sophie!

Continue reading “A Day in the Life: Sophie Lisa Beresford, Artist”

Chloe Lawrence: Opportunities for Emerging Artists

Thanks to Ryan Watson of Juice Festival for allowing us to repost their interview.

Being interested in working in the arts is a thing that can be really confusing to be interested in.

It’s really easy to volunteer for something, or get involved with a project here and there, those things are really valuable and a lot of fun to do.

But eventually it gets to the point where you start to wonder what you can do next. How you can draw on those experiences in order to help yourself progress? It’s something I wonder about and to be kind of honest, worry about quite a lot.

Meet Chloe Lawrence, programme manager at ARC. We chatted about ARCADE and the other opportunities ARC offers for emerging artists.

Continue reading “Chloe Lawrence: Opportunities for Emerging Artists”

Top Ten Tips – Editing Speech Audio in Adobe Audition

turntable-1109588_1920I love my job.  Maybe I don’t find the chance to make audio documentaries & dramas as much as I’d like to (and certainly not as much as I envisioned back when I was a media production student), but being an Academic Tutor of radio & teaching how to create strong audio documentaries is something that fills me with immense joy.

I love helping my students turn their interviews into something so much more.

It’s all very well & good that I can teach people how to edit audio.  But then if you Google “how to edit with Adobe Audition”, there’s no shortage of helpful advice.  What can I bring to add value?  There’s a fine line between being able to edit audio, as in actually use the software, and being able to edit audio effectively.

So, drum roll please.  This isn’t a “101” on the basics of Adobe Audition and editing, oh no.  This “Top Ten Tips” is all about how to make the most of your speech content.

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99% Extra – Mike Pinchin, Video-Game Designer

12606959_10153928402063552_264623515_nA few times a semester (fancy talk for “a third of a year”), our radio classes at the University of Sunderland feature guest lecturers, usually people who are active in the creative industries.  Our last:  Mike Duddy, who recently shared a boom-handling session with our students.

But last week’s session excited me a lot.  And I mean a lot.

Mike Pinchin designs video games.  I remember a lecture with him back when I was a student, from 2010.  He’d recreated the university campus, and had Daleks patrolling the media building.  Since then, he’s been making money from releasing his own games on mobile platforms.  He designs the characters, the aesthetics, the sound…  And he joined our class to show us just how important sound is to enhance the immersive experience.  “There are people doing all kinds of awesome sound design in video games – whether they’re actual video games or interactive experiences.”

Continue reading “99% Extra – Mike Pinchin, Video-Game Designer”

99% Extra – Sheila Quigley, thriller author

Sheila’s an hilarious woman.  She’s the kind of person you could easily spend an afternoon with and wonder where the time went.  She’s a best selling crime/thriller author with an impressive 10 novels under her belt, and a fan-base which stretches from her works’ local setting in Hougton-Le-Spring, all the way to death threats from Down Under (from her fans in Australia, who apparently really don’t want her to hurt their favourite character.)

“There’s a lot of luck in getting your work published, but it all depends who you’ve got behind you.  There are some fabulous people who’ll do anything for you in this business, it’s beyond belief, but there are also some turds.”

We’re sat in the corner of the National Glass Centre’s cafe, in conversation with the Houghton-Le-Spring crime writer, and it actually feels like a conversation.  She’s on our level, we’re on her’s.  And it’s so humbling to meet someone who’s as down to Earth as the people gathered to meet her.

“I don’t plan,” says Sheila.  “I’ll have a title in mind, and a blank screen.  And I never know where it’s going to end up.”  But that’s what makes writing so exciting for Sheila.  “To me, writing a novel is like reading a novel.  I always get surprised, and I never know what will happen from chapter to chapter.”  No planning?  No structure?!  Stick that in your Writing 101!  “Because I want to know what happens, that’ll compel me to write.”

12539979_10153916875438552_676560072_nShe doesn’t even keep a log of events/characters.  “It’s all in my head.  I didn’t have an imaginary friend as a child, I had a dozen.”  But keeping such a rich world in her head at all times has its drawbacks too.  “I need to write one novel at a time.”

Whilst Sheila admits she doesn’t get chance to read as much as she’d like, she says it’s a very important part of being a novelist.  However – and here’s what really surprised me – she doesn’t read any crime novels.  “My favourite book is ‘The Strand’ by Stephen King.  I’d recommend it to everyone.”

“Don’t bother writing if you’re just chasing a path to fame and a big pay check,” says Sheila, “you need to be invested.  If you really, really want to do it, for the love of it, do it.”

Sheila still values the old system of publishing; getting on board with a publisher and having them (to some extent) promote the book for you.  But she advises you should “start by seeking an agent first.  Most publishers won’t look at anything without an agent’s backing.”  But she also values self-publishing.  “I know of many people who’ve become successful through publishing work themselves, and then being picked up by an agent.”  

“There’s more opportunity for emerging writers now than there’s ever been.”

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It’s been a whirlwind of a journey for Sheila, since she began writing novels in 2004.  12 years and 10 novels later, it’s fascinating to learn some advice from one of the local greats.  But there are still some twists and turns in store Sheila had one of her biggest dreams-come-true:  Her debut novel ‘Run for Home’ was adapted for the stage and showcased at the Greater Manchester Fringe last year.  Sheila says she’ll never forget the experience of her.  “Seeing my characters come to life in-front of me was truly amazing.”

For any emerging novelists reading this, I’d thoroughly recommend you meet as many writers as you can.  If there’s a meeting, or a book signing, go and say “hi”.  Ask questions.  Make connections.  Because they may turn out to be thoroughly lovely people, like Sheila, and they may well start you on the right path.  “There’s a lot of luck in getting your work published, but it all depends who you’ve got behind you.”

nyf-gold-award-jay-sykes-circle-crop1
And, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

Blogging 101 – Sophie Dishman

Photo: made on Canva.

Sophie Dishman, a young blogger based in Sunderland, is perhaps one of the most persistent, engaged online writers I’ve ever met.  You’ve seen how irregular the posts on the 99% blog are to date, right?  I envy Sophie Dishman.  She is to me as a tommy gun is to a cannon.

Photo: Sophie Dishman’s Instagram, @MusingsOfAJournalismStudent.

But fear not – Sophie’s been kind enough to share some of her insight with us; a veritable “Blogging 101”, which walks you through from idea germination, some of the must-dos and the must-not-dos which I wish someone had taught me, all the way to how to best utilise the features on your blog, and promote it effectively.

Just follow the link below to find her genius how-to.

Source: How I create my blog posts.

NYF Gold Award Jay Sykes - circle cropAnd, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

Picking a Degree – The South Asian Edit

Hafzah Zamir on the difficulties of pursuing a career in the creative industry, whilst being surrounded by Asian academic success

Hazfah Zamir - 99 reduxYou’re probably reading this article because you are thinking about picking a degree, or even considering whether the university lifestyle is even your fortè.

Being South Asian, when it came to picking my degree, there was a sense of pressure to say the least.

Coming from a South Asian community, or to be more specific, a Pakistani community, it was difficult when it came to choosing the career path for me.

I remember picking my degree and being torn between a dream and reality (as clichè as that sounds).  The dream was that I wanted to be an artist. Since I was a young girl, I had aways been into the creative side of life; from painting, to theatre, to literature, to photography and film-making (to be honest the list could go on).  But ultimately, my reality was that the careers that were made for South Asians were more on the…  academic side.  Growing up, I was surrounded by family who went into the conventional Doctor, Lawyer, Engineer, Accountant category.  I knew this was not for me.  Don’t get me wrong, I did have the capability to pursue these careers, but there was one particular night that I remember vividly.

It was late and I was thinking about the career that I would want to go into.  I mean the right thing to do was to be academic, be successful, make my family proud.  But would I be happy for the rest of my life?  Of course not.  I’d be stuck in a dead end job doing the same thing day in day out that I didn’t like and be depressed.

But this was always a worry for me; I didn’t care what society thought of me, but I did care about the griefing my parents would get because of a few comments made by some distant auntie visiting from Lahore coming up to my Mama and being like:

“Oh your daughter is an artist…  My daughter is doctor, earning thousands.”

Girl, please!  If you’re going to sit there and evaluate my life, the life of someone you barely know, you need to go and reassess your own life.  Yes Lahori auntie, you’ve been shut down.  *Snap snap*.

But anyways, I therefore decided to start looking for a degree where I could get the best of both worlds (sort of like the Hannah Montana of degrees).  I looked and looked and instead of just giving up and following suit to the conventions of my society, I instead found Public Relations.  As a combination of business and marketing, it allowed me to appear academically successful in my society, whilst creating creative campaigns and working a lot with social media.  I managed to find a degree that would also satisfy me.

When people ask my Mama what I do, she isn’t rather proud to say that she has a daughter that is a trainee Public Relations Practitioner.

And me?  Well, currently halfway through my degree I can happily say that I get to be as creative as I want and branch out into doing other opportunities, which gives me the satisfaction that I once thought was only a dream.

Creatives.  Do not let societal norms affect who you are and your dream, because at the end of the day, this is your life.  Please let me be that first step that changes your life forever.

Stay Productive, Stay Awesome!

Words by Hafzah Zamir