Happy International Women’s Day, Creatives!  Join us in celebrating this important campaign, which attempts year on year to help bring society ever closer to parity.

I spoke to female creatives across various industries to find out what International Women’s Day means to them, and what advice they have in store for emerging female creatives.

Click here to listen to Bridget Hamilton on the 99% Perspiration podcast

Bridget Hamilton
Founder of social community project Verbal Remedy, and Producer at BBC Radio Newcastle.

“In this day and age you’d be hard pressed to find someone who doesn’t consume some sort of media every day.  That’s why I think we as an industry have to be incredibly hot on issues such as gender parity.

“Not only do we have to work on equality for those who work for us (for instance, only 36% of people in your typical newsroom are female), but we also need to improve how women are portrayed in our documentaries and dramas.

“No one should be confined to playing the swooning doctor’s assistant or the

damsel in distress.  Of course, many of us will be able to think of women whose contributions to TV and film are far from tokenism, but there’s still a long way to go.”