Balancing Content Strategy and Implementation

Twitter Tonight - CMAAt 8pm GMT this evening, content marketing expert Chris Marr will be talking live about Effective Content Marketing.

You might remember Chris from episode 8 of 99% Perspiration; and if you haven’t heard it, it’s worth checking out.  Content Marketing, also known as inbound marketing, is quite a new word in the world of marketing – the basic idea is bringing customers to your business through getting content out there, even if your business has nothing to do with content generation – and you couldn’t pick a better guide than Chris Marr.

Continue reading “Balancing Content Strategy and Implementation”

Episode 18 – Never Stop

It might be one of the most “Disney” podcast names we’ve done yet, but “Episode 18 – Never Stop” is now online! And you know what? It might be cheesy, but it’s solid advice.

In Episode 18, you can hear Rute Correia & Stephen Pritchard. Ruth’s journey is so interesting and varied, it could have inspired Ronan Keating’s [un]forgettable classic.

Click here to listen to Rute Correia on 99% Perspiration

Click here to listen to Rute Correia on 99% Perspiration

After leaving her position as Junior Online Content Coordinator at Nintendo of Europe, Rute travelled to England to study an MA in Radio at the University of Sunderland. She now runs her own crafty company called Rute’s Loot, and creates the weekly White Market Podcast, all about creative commons music.

Click here to listen to Stephen Pritchard on 99% Perspiration

Click here to listen to Stephen Pritchard on 99% Perspiration

Stephen Pritchard is researching a PhD in socially engaged and participatory arts; if that’s an area you’re interested in, we thoroughly recommend following him on Twitter. He’s a very active, vocal tweeter, and has a great deal of insight to offer.

Stephen is also the Executive Director of Dot to Dot Active Arts, and writes a blog Colouring in Culture.

Stay productive, stay awesome!

Jay

Episode 8 – How to get your work on BBC Radio 4

99% Perspiration - @99Podcast

Click to listen to episode 8

 

Radio Feature Production, Pocasting & Content Marketing

The latest episode features two big names in the world of podcasting.

Eleanor McDowall is the Senior Producer at Falling Tree Productions, and series producer of Short Cuts on BBC Radio 4. If you haven’t heard it, I would thoroughly recommend you take a listen; presented by comedienne Josie Long, the radio programme/podcast showcases the new short features made by audio producers around the world. And if you want to get your work onto the radio, it’s a great place to send your stuff.

Chris Marr is the founder or Learning Everyday Ltd  & creator of the Marketing Academy Podcast. His philosophy is that content marketing is an integral aspect to any business, creative or otherwise, and aims to help as many people as possible benefit from the benefits of content marketing.