Category Marketing

Supercharge Your Social Media

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Hello, Creatives!  Jay here.  Earlier this month, I held my first ever free social media class in the City of Sunderland; “Social Media 101”.

Social Media

If you live near Sunderland, UK, feel free to join – “Social Media 101” is every 2nd Wednesday of the month, held in Holmeside Coffee.  It’s informal, and a change to learn from each other over good coffee & good food.

I’ve been teaching “Introduction to Social Media” at the University of Sunderland since January this year (given the opportunity to branch out from radio production), and it’s been a really rewarding experience.   I’ve both learned [and taught] a great deal about the theories behind how to increase engagement across your social media platforms.

A very quick Google will help you pick up dozens of skills for getting the most out of services; Twitter, Facebook, Instagram.  Here’s my first contribution to that online conversation.

1)  “Reply All”

If you haven’t heard of internet heavyweight Gary Vaynerchuck, now’s the time.

This talk by Gary Vaynerchuck may be from 2011, but it’s probably one of the most important speeches you can ever watch about social media engagement:

 

If people are talking about you, your creative projects, or your products, social media exists for you to take advantage of that.  We’re at a unique point in history where you can interact with people like never before.  Take advantage of that.  And if they’re not, join in those online conversations.

Continue reading “Supercharge Your Social Media” →

Northern Bear Films: How to Retain Viewers on YouTube

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Northern BearHello, Creatives!  Our latest series of blogs comes from the lovely folk at Northern Bear Films, an award-winning creative film & media company, focused on creating and sharing entertaining stories.

Since launching in 2012, Aman, Jerome & the team have delivered projects for local to national brands, including names such as The National Trust, Creative England, and the British Film Institute.

13214814_10154220040238552_722453080_oToday, John Reed walks you through ways to keep your videos’ viewers on YouTube; when there’s so much content on thousands of other channels they can check out instead, why should they stay on your YouTube channel?

“For YouTube, eye catching thumbnails and intriguing titles hook viewers. Those are two crucial factors for a successful YouTube video, but what happens when people finish watching that first video – do they leave?  Don’t let them leave.  Just how your thumbnails and titles have combined to form the ultimate click bait, so should the rest of your channel and videos.

Continue reading “Northern Bear Films: How to Retain Viewers on YouTube” →

London-Bound – Ep. 23 of 99% Perspiration

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Hello, Creatives!

Click here to download Alicia Myers' episode of 99% Perspiration

Click here to download Alicia Myers’ episode of 99% Perspiration

Both our guests on this week’s episode studied creative degrees at university, before pursuing creative careers with media companies based in London.

Alicia Myers is currently the Insight Executive for BBC Worldwide.  Alicia’s role involves leading a research team in a creative way; turning figures and facts into stories, to help BBC Worldwide sell their programmes worldwide.

But when we chatted a few weeks ago, she was about to enter her final week in the same role at Time Inc. UK, the magazine publisher behind InStyle, NME, Wallpaper, What’s On TV, and a handful of other well-loved magazines.

Alicia shares with us how she finds creativity, how to develop a thick skin, and why PR and research roles can be ideal if you love storytelling.

And until next time,

Stay productive, stay awesome!

Episode 20 – How to be a Hustler

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Hello, Creatives!

In 2008, Beyoncé coined the phrase “a diva is a female version of a hustler”.

In all her super-star enriched glory, Beyonce may be right, but I had the pleasure of chatting with a self-declared “hustler” from Adelaide, Australia.

Since meeting Tiffany Rouge whilst she studied in the UK, she’s returned to the land down under and found herself the Marketing and Events Coordinator for the Hotel Richmond in Adelaide.

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Click here to listen to Tiffany Rouge on Episode 20

“I have worked damn hard to get where I am. And I have hustled… A hustler just does stuff, they get stuff done, by any means possible. And I think that’s my superpower.”

Since this episode of 99% Perspiration was recorded, Tiffany has also been taken on as a radio producer at Fresh 92.7, and continues to organise fashion & clothing events in Adelaide.

Also joining us for Episode 20, Ed Westman brings some of his best advice for aspiring filmmakers – and in terms of getting your name out there, he can teach you how to “hustle” like the best.

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Click here to listen to Ed Westman on Episode 20

“In a way, making a show-reel is redundant… You’re better off putting your work into a big portfolio, on a website, because then people will be able to see on a project by project basis what your skills are.”

Alongside freelancing as a Video Content Creator based in Sunderland, Ed is the Video Producer with the University of Sunderland’s Marketing and Communications department.

And until next time,

Stay productive, stay awesome!