99% Extra – Mike Pinchin, Video-Game Designer

12606959_10153928402063552_264623515_nA few times a semester (fancy talk for “a third of a year”), our radio classes at the University of Sunderland feature guest lecturers, usually people who are active in the creative industries.  Our last:  Mike Duddy, who recently shared a boom-handling session with our students.

But last week’s session excited me a lot.  And I mean a lot.

Mike Pinchin designs video games.  I remember a lecture with him back when I was a student, from 2010.  He’d recreated the university campus, and had Daleks patrolling the media building.  Since then, he’s been making money from releasing his own games on mobile platforms.  He designs the characters, the aesthetics, the sound…  And he joined our class to show us just how important sound is to enhance the immersive experience.  “There are people doing all kinds of awesome sound design in video games – whether they’re actual video games or interactive experiences.”

Continue reading “99% Extra – Mike Pinchin, Video-Game Designer”

99% Extra – Sheila Quigley, thriller author

Sheila’s an hilarious woman.  She’s the kind of person you could easily spend an afternoon with and wonder where the time went.  She’s a best selling crime/thriller author with an impressive 10 novels under her belt, and a fan-base which stretches from her works’ local setting in Hougton-Le-Spring, all the way to death threats from Down Under (from her fans in Australia, who apparently really don’t want her to hurt their favourite character.)

“There’s a lot of luck in getting your work published, but it all depends who you’ve got behind you.  There are some fabulous people who’ll do anything for you in this business, it’s beyond belief, but there are also some turds.”

We’re sat in the corner of the National Glass Centre’s cafe, in conversation with the Houghton-Le-Spring crime writer, and it actually feels like a conversation.  She’s on our level, we’re on her’s.  And it’s so humbling to meet someone who’s as down to Earth as the people gathered to meet her.

“I don’t plan,” says Sheila.  “I’ll have a title in mind, and a blank screen.  And I never know where it’s going to end up.”  But that’s what makes writing so exciting for Sheila.  “To me, writing a novel is like reading a novel.  I always get surprised, and I never know what will happen from chapter to chapter.”  No planning?  No structure?!  Stick that in your Writing 101!  “Because I want to know what happens, that’ll compel me to write.”

12539979_10153916875438552_676560072_nShe doesn’t even keep a log of events/characters.  “It’s all in my head.  I didn’t have an imaginary friend as a child, I had a dozen.”  But keeping such a rich world in her head at all times has its drawbacks too.  “I need to write one novel at a time.”

Whilst Sheila admits she doesn’t get chance to read as much as she’d like, she says it’s a very important part of being a novelist.  However – and here’s what really surprised me – she doesn’t read any crime novels.  “My favourite book is ‘The Strand’ by Stephen King.  I’d recommend it to everyone.”

“Don’t bother writing if you’re just chasing a path to fame and a big pay check,” says Sheila, “you need to be invested.  If you really, really want to do it, for the love of it, do it.”

Sheila still values the old system of publishing; getting on board with a publisher and having them (to some extent) promote the book for you.  But she advises you should “start by seeking an agent first.  Most publishers won’t look at anything without an agent’s backing.”  But she also values self-publishing.  “I know of many people who’ve become successful through publishing work themselves, and then being picked up by an agent.”  

“There’s more opportunity for emerging writers now than there’s ever been.”

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It’s been a whirlwind of a journey for Sheila, since she began writing novels in 2004.  12 years and 10 novels later, it’s fascinating to learn some advice from one of the local greats.  But there are still some twists and turns in store Sheila had one of her biggest dreams-come-true:  Her debut novel ‘Run for Home’ was adapted for the stage and showcased at the Greater Manchester Fringe last year.  Sheila says she’ll never forget the experience of her.  “Seeing my characters come to life in-front of me was truly amazing.”

For any emerging novelists reading this, I’d thoroughly recommend you meet as many writers as you can.  If there’s a meeting, or a book signing, go and say “hi”.  Ask questions.  Make connections.  Because they may turn out to be thoroughly lovely people, like Sheila, and they may well start you on the right path.  “There’s a lot of luck in getting your work published, but it all depends who you’ve got behind you.”

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And, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

Blogging 101 – Sophie Dishman

Photo: made on Canva.

Sophie Dishman, a young blogger based in Sunderland, is perhaps one of the most persistent, engaged online writers I’ve ever met.  You’ve seen how irregular the posts on the 99% blog are to date, right?  I envy Sophie Dishman.  She is to me as a tommy gun is to a cannon.

Photo: Sophie Dishman’s Instagram, @MusingsOfAJournalismStudent.

But fear not – Sophie’s been kind enough to share some of her insight with us; a veritable “Blogging 101”, which walks you through from idea germination, some of the must-dos and the must-not-dos which I wish someone had taught me, all the way to how to best utilise the features on your blog, and promote it effectively.

Just follow the link below to find her genius how-to.

Source: How I create my blog posts.

NYF Gold Award Jay Sykes - circle cropAnd, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

Picking a Degree – The South Asian Edit

Hafzah Zamir on the difficulties of pursuing a career in the creative industry, whilst being surrounded by Asian academic success

Hazfah Zamir - 99 reduxYou’re probably reading this article because you are thinking about picking a degree, or even considering whether the university lifestyle is even your fortè.

Being South Asian, when it came to picking my degree, there was a sense of pressure to say the least.

Coming from a South Asian community, or to be more specific, a Pakistani community, it was difficult when it came to choosing the career path for me.

I remember picking my degree and being torn between a dream and reality (as clichè as that sounds).  The dream was that I wanted to be an artist. Since I was a young girl, I had aways been into the creative side of life; from painting, to theatre, to literature, to photography and film-making (to be honest the list could go on).  But ultimately, my reality was that the careers that were made for South Asians were more on the…  academic side.  Growing up, I was surrounded by family who went into the conventional Doctor, Lawyer, Engineer, Accountant category.  I knew this was not for me.  Don’t get me wrong, I did have the capability to pursue these careers, but there was one particular night that I remember vividly.

It was late and I was thinking about the career that I would want to go into.  I mean the right thing to do was to be academic, be successful, make my family proud.  But would I be happy for the rest of my life?  Of course not.  I’d be stuck in a dead end job doing the same thing day in day out that I didn’t like and be depressed.

But this was always a worry for me; I didn’t care what society thought of me, but I did care about the griefing my parents would get because of a few comments made by some distant auntie visiting from Lahore coming up to my Mama and being like:

“Oh your daughter is an artist…  My daughter is doctor, earning thousands.”

Girl, please!  If you’re going to sit there and evaluate my life, the life of someone you barely know, you need to go and reassess your own life.  Yes Lahori auntie, you’ve been shut down.  *Snap snap*.

But anyways, I therefore decided to start looking for a degree where I could get the best of both worlds (sort of like the Hannah Montana of degrees).  I looked and looked and instead of just giving up and following suit to the conventions of my society, I instead found Public Relations.  As a combination of business and marketing, it allowed me to appear academically successful in my society, whilst creating creative campaigns and working a lot with social media.  I managed to find a degree that would also satisfy me.

When people ask my Mama what I do, she isn’t rather proud to say that she has a daughter that is a trainee Public Relations Practitioner.

And me?  Well, currently halfway through my degree I can happily say that I get to be as creative as I want and branch out into doing other opportunities, which gives me the satisfaction that I once thought was only a dream.

Creatives.  Do not let societal norms affect who you are and your dream, because at the end of the day, this is your life.  Please let me be that first step that changes your life forever.

Stay Productive, Stay Awesome!

Words by Hafzah Zamir

#FundMyArt – Jamie Benson

“How do you fund your work as an individual artist?” – asked dance blog Stance on Dance.  And Jamie answered.

You might remember Jamie Benson from episode 14 of our podcast (if you haven’t heard it, please do, it’s one of my favourite episodes, all because he’s not afraid to tell it like it is!)

Well, Jamie has made a Funding 101 for dancers/choreographers, although it’s applicable to anyone looking for funding.

Jamie Benson

Jamie Benson

Why trust this guy?  Jamie’s probably one of the given his years of experience in writing grant applications for various organisations – his LinkedIn profile is extensive – so he knows some of the pitfalls and tricks that various individuals and groups face when looking for funding.

And that can be a daunting prospect for a lot of creatives, right?  Even if you’re used to it, it’s time-consuming, doesn’t offer a guaranteed pot of money, and full of hoops to jump through.

He quickly takes you through commissions, how to enhance your website,  fiscal sponsors, what to be wary of in grant applications, persistence in crowd funding…

Jamie Benson on “7 Way$ to Fund Your Art”.

For more on Jamie Benson, here’s his website, and for dancers/choreographers, we recommend you sign up to his marketing newsletter – especially if you live/work around New York City.

Finally, I’ve posted this on our website before, but here’s another snippet of solid funding advice; Jan Williams from the Caravan Gallery (an art gallery on wheels which tours all over the UK), on how to write successful funding applications;

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And, as always,

Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

Introduction of a Journalism Student

– Words by Sophie Dishman

Sophie DishmanHello Creatives, I thought I would introduce myself as an official 99% Perspiration blogger.  There’s only a few for now, but alas I’m here and ready to share news and events from the creative industries, as well as some opinion posts and reviews here and there!
So, I’m Sophie Dishman. I’m 21-years-old and a mature student at the University of Sunderland. No really…  I’m classed as a “mature student” at the grand age of 21.  I don’t feel old…

Besides that, I’ve recently embarked on the journey of becoming a journalist.  I haven’t always wanted to be a journalist, but I’ve always loved writing.  It sounds cliché but it’s true.  I wouldn’t say I’m entirely creative but I’m learning, and I’m only a first year student right?

The Musings of a Journalism StudentWho am I outside of being a boffin at university?  Well, I’m also a blogger, with my own blog called “The Musings of a Journalism Student”.  I blog about being being a journalism student first and foremost, as the name suggests.  But I’ve got other interests and passions – from politics and culture, to fashion and beauty.  And I YouTube from time to time too.  Because YouTubing is a verb now.  You can check out my channel here.

Sophie DishmanI present and produce Northern Lights’ podcast, that airs on a Monday (cheeky plug there, go check it out) on the community radio station Spark FM.  I’m also Culture Coordinator for Northern Lights, an online magazine dedicated to covering culture in the North East.  Being Culture Coordinator sees me go to lots of different creative events in Sunderland, the North East, and the surrounding area.

All of this takes place in the Media Hub – it’s is a friendly, open place on the top floor of the David Puttnam Media Centre on St Peters’ Campus, where many journalism and media students go to have a giggle or two.  Actually, no, we work all the time.  Promise.

Media HUB

So that’s me.  An introduction to me, the person behind the words.  Enough of blowing my own trumpet, I’m here to blog for 99% Perspiration.  This year, I’ll be bringing you updates from all kinds of events and creative happenings in the North East, as well as writing about issues which affect creative people.

Stay productive, stay awesome!

– Words by Sophie Dishman –