Supercharge Your Social Media

Hello, Creatives!  Jay here.  Earlier this month, I held my first ever free social media class in the City of Sunderland; “Social Media 101”.

Social Media

If you live near Sunderland, UK, feel free to join – “Social Media 101” is every 2nd Wednesday of the month, held in Holmeside Coffee.  It’s informal, and a change to learn from each other over good coffee & good food.

I’ve been teaching “Introduction to Social Media” at the University of Sunderland since January this year (given the opportunity to branch out from radio production), and it’s been a really rewarding experience.   I’ve both learned [and taught] a great deal about the theories behind how to increase engagement across your social media platforms.

A very quick Google will help you pick up dozens of skills for getting the most out of services; Twitter, Facebook, Instagram.  Here’s my first contribution to that online conversation.

1)  “Reply All”

If you haven’t heard of internet heavyweight Gary Vaynerchuck, now’s the time.

This talk by Gary Vaynerchuck may be from 2011, but it’s probably one of the most important speeches you can ever watch about social media engagement:

 

If people are talking about you, your creative projects, or your products, social media exists for you to take advantage of that.  We’re at a unique point in history where you can interact with people like never before.  Take advantage of that.  And if they’re not, join in those online conversations.

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Top Ten Tips – Preparing for Media Job Interviews

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Hello, Creatives!  Job interviews can be terrifying.  Let’s be honest; they’re a tiny window of time where you have to prove yourself to an employer.  There’s a big metaphorical spotlight shining down on you, and it’s warm and you’re sweaty, and you’re practically 99% Perspiration yourself!

We want to help you master those media job interviews, and by the end of these Ten Top Tips we hope you’ll know more ticks and techniques to excel in any media interview.

af1) Make the First Move

“I called ahead & asked to meet with the person who previously held the post.  Out of 9 people interviewed for the job, I was the one person to do that.” – Andrea Fairless, Careers Coach

While Andrea Fairless, (currently a Careers Coach at the University of Sunderland) stresses that she doesn’t know if this was a deciding factor in receiving her previous position as Careers Advisor for UK careers advice company Connexions, it certainly didn’t hurt.

Because of this phone call, Andrea was able to meet to talk about the environment at Connexions, what everyday tasks she would encounter, and other useful little tidbits.  Even if it’s just a short phone conversation with your potential employer, just having the time and the space to fire a ease a few concerns before your media interview can work wonders.

Continue reading “Top Ten Tips – Preparing for Media Job Interviews”

Blogging 101 – Sophie Dishman

Photo: made on Canva.

Sophie Dishman, a young blogger based in Sunderland, is perhaps one of the most persistent, engaged online writers I’ve ever met.  You’ve seen how irregular the posts on the 99% blog are to date, right?  I envy Sophie Dishman.  She is to me as a tommy gun is to a cannon.

Photo: Sophie Dishman’s Instagram, @MusingsOfAJournalismStudent.

But fear not – Sophie’s been kind enough to share some of her insight with us; a veritable “Blogging 101”, which walks you through from idea germination, some of the must-dos and the must-not-dos which I wish someone had taught me, all the way to how to best utilise the features on your blog, and promote it effectively.

Just follow the link below to find her genius how-to.

Source: How I create my blog posts.

NYF Gold Award Jay Sykes - circle cropAnd, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

Episode 18 – Never Stop

It might be one of the most “Disney” podcast names we’ve done yet, but “Episode 18 – Never Stop” is now online! And you know what? It might be cheesy, but it’s solid advice.

In Episode 18, you can hear Rute Correia & Stephen Pritchard. Ruth’s journey is so interesting and varied, it could have inspired Ronan Keating’s [un]forgettable classic.

Click here to listen to Rute Correia on 99% Perspiration

Click here to listen to Rute Correia on 99% Perspiration

After leaving her position as Junior Online Content Coordinator at Nintendo of Europe, Rute travelled to England to study an MA in Radio at the University of Sunderland. She now runs her own crafty company called Rute’s Loot, and creates the weekly White Market Podcast, all about creative commons music.

Click here to listen to Stephen Pritchard on 99% Perspiration

Click here to listen to Stephen Pritchard on 99% Perspiration

Stephen Pritchard is researching a PhD in socially engaged and participatory arts; if that’s an area you’re interested in, we thoroughly recommend following him on Twitter. He’s a very active, vocal tweeter, and has a great deal of insight to offer.

Stephen is also the Executive Director of Dot to Dot Active Arts, and writes a blog Colouring in Culture.

Stay productive, stay awesome!

Jay