R. Branding Photoshop Tutorial – How to Create a Spotify Duotone Effect & Use Blend If

RBrandingHello, Creatives!  If you’re like me, you’re the kind of person who wants to learn everything.  I may specialise in audio, but it’s so handy to get your head around visual software too!  But, unless you’ve been using Photoshop a while, you won’t know your way around the branding software.  R.Branding are here to make your life easier, with their series of Adobe Photoshop tutorials.

Ryan Booth from R. Branding (who’ll be featured in an upcoming episode of the 99% Perspiration podcast) demonstrates exactly how Spotify brands their images, artwork, and adverts, using a similar duotone technique.

Learn how to stylise your images using the “Blend If” tool in Photoshop; enhance shadows and highlights, giving more depth to your subject / scene.

 

And, as always,
Stay productive, stay awesome!

Jay Sykes
Executive Producer, 99% Perspiration

An Insight into Branding

A couple days ago, I had a creative chat over coffee with a new company called R.Branding.

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“Branding is a process that can help distinguish a company from its competitors, increase customer relationships and create lasting impressions on the minds of your market.”

“We drank too many cups of Joe (in a place owned by a guy called Joe), talked about merging some creative projects, and enthused about logos together.  Specifically, the Olympics logos.

And when I say enthused, I mean really, really enthused.  I don’t think I’ve had a conversation that passionate for quite a while.  All three of us loved how the London 2012 was so divisive, distinct & entirely original.  And I had absolutely no idea that the Rio 2016 logo also looked like a mountain in Brasil as well as three people united in their love of the games.  (Seems obvious now, huh?)

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See the blurry photo below?  Sat opposite from me & my freelance filmmaker friend Robert Carr are two thirds of R.Branding – Charlie Layzell and Ryan Booth.  They’re truly inspiring guys, and you’ll be hearing a lot more from all three them on both the 99% Perspiration blog & the podcast in the future…

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But now, over to R.Branding, and their low-down on why branding is key to any business, and how to make the most out of any brand.

Continue reading “An Insight into Branding”