Supercharge Your Social Media

Hello, Creatives!  Jay here.  Earlier this month, I held my first ever free social media class in the City of Sunderland; “Social Media 101”.

Social Media

If you live near Sunderland, UK, feel free to join – “Social Media 101” is every 2nd Wednesday of the month, held in Holmeside Coffee.  It’s informal, and a change to learn from each other over good coffee & good food.

I’ve been teaching “Introduction to Social Media” at the University of Sunderland since January this year (given the opportunity to branch out from radio production), and it’s been a really rewarding experience.   I’ve both learned [and taught] a great deal about the theories behind how to increase engagement across your social media platforms.

A very quick Google will help you pick up dozens of skills for getting the most out of services; Twitter, Facebook, Instagram.  Here’s my first contribution to that online conversation.

1)  “Reply All”

If you haven’t heard of internet heavyweight Gary Vaynerchuck, now’s the time.

This talk by Gary Vaynerchuck may be from 2011, but it’s probably one of the most important speeches you can ever watch about social media engagement:

 

If people are talking about you, your creative projects, or your products, social media exists for you to take advantage of that.  We’re at a unique point in history where you can interact with people like never before.  Take advantage of that.  And if they’re not, join in those online conversations.

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Top Ten Tips – Preparing for Media Job Interviews

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Hello, Creatives!  Job interviews can be terrifying.  Let’s be honest; they’re a tiny window of time where you have to prove yourself to an employer.  There’s a big metaphorical spotlight shining down on you, and it’s warm and you’re sweaty, and you’re practically 99% Perspiration yourself!

We want to help you master those media job interviews, and by the end of these Ten Top Tips we hope you’ll know more ticks and techniques to excel in any media interview.

af1) Make the First Move

“I called ahead & asked to meet with the person who previously held the post.  Out of 9 people interviewed for the job, I was the one person to do that.” – Andrea Fairless, Careers Coach

While Andrea Fairless, (currently a Careers Coach at the University of Sunderland) stresses that she doesn’t know if this was a deciding factor in receiving her previous position as Careers Advisor for UK careers advice company Connexions, it certainly didn’t hurt.

Because of this phone call, Andrea was able to meet to talk about the environment at Connexions, what everyday tasks she would encounter, and other useful little tidbits.  Even if it’s just a short phone conversation with your potential employer, just having the time and the space to fire a ease a few concerns before your media interview can work wonders.

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It’s About Time!

We’ll be the first to admit – it’s easy to be lax when it comes to your online presence and content marketing. Too easy. Can you believe we’ve produced a weekly podcast for three weeks now, and not made use of our website?! Well, no longer!

Welcome to the brand new website for @99Podcast. If you’re reading this, you’ve joined us right at the conception of 99% Perspiration (or just scrolled back far enough to see this post, you clever person you!)

At our centre is a weekly podcast with advice from today’s creative industry experts, FOR tomorrow’s – we exist to help people who want to work in the artistic/creative industries.

But we want to be more than just that! This website exists to give added value to the podcast – if you want more from us, then there’s more to us than just half an hour of your time a week!

So watch this space for…

  • More snippets of advice from creative industry experts.
  • To see what we [Jay & Mark] are doing behind the scenes, and how @99Podcast develops.
  • Upcoming competitions, opportunities, pitch deadlines… For all kinds of creative industries.
  • Articles or podcasts or videos we recommend you check out.
  • Inspiration – when it strikes us, we’ll try to share our nuggets of advice with you.
  • Etc.!

And to kick off, here’s the latest episode of @99Podcast

 

Until next time… Stay productive, stay awesome!

– Jay