Supercharge Your Social Media

Hello, Creatives!  Jay here.  Earlier this month, I held my first ever free social media class in the City of Sunderland; “Social Media 101”.

Social Media

If you live near Sunderland, UK, feel free to join – “Social Media 101” is every 2nd Wednesday of the month, held in Holmeside Coffee.  It’s informal, and a change to learn from each other over good coffee & good food.

I’ve been teaching “Introduction to Social Media” at the University of Sunderland since January this year (given the opportunity to branch out from radio production), and it’s been a really rewarding experience.   I’ve both learned [and taught] a great deal about the theories behind how to increase engagement across your social media platforms.

A very quick Google will help you pick up dozens of skills for getting the most out of services; Twitter, Facebook, Instagram.  Here’s my first contribution to that online conversation.

1)  “Reply All”

If you haven’t heard of internet heavyweight Gary Vaynerchuck, now’s the time.

This talk by Gary Vaynerchuck may be from 2011, but it’s probably one of the most important speeches you can ever watch about social media engagement:

 

If people are talking about you, your creative projects, or your products, social media exists for you to take advantage of that.  We’re at a unique point in history where you can interact with people like never before.  Take advantage of that.  And if they’re not, join in those online conversations.

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An Insight into Branding

A couple days ago, I had a creative chat over coffee with a new company called R.Branding.

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“Branding is a process that can help distinguish a company from its competitors, increase customer relationships and create lasting impressions on the minds of your market.”

“We drank too many cups of Joe (in a place owned by a guy called Joe), talked about merging some creative projects, and enthused about logos together.  Specifically, the Olympics logos.

And when I say enthused, I mean really, really enthused.  I don’t think I’ve had a conversation that passionate for quite a while.  All three of us loved how the London 2012 was so divisive, distinct & entirely original.  And I had absolutely no idea that the Rio 2016 logo also looked like a mountain in Brasil as well as three people united in their love of the games.  (Seems obvious now, huh?)

Rio

See the blurry photo below?  Sat opposite from me & my freelance filmmaker friend Robert Carr are two thirds of R.Branding – Charlie Layzell and Ryan Booth.  They’re truly inspiring guys, and you’ll be hearing a lot more from all three them on both the 99% Perspiration blog & the podcast in the future…

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But now, over to R.Branding, and their low-down on why branding is key to any business, and how to make the most out of any brand.

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Ah Ah Ah Ah, Episode 5

Episode 5 is now available to listen to online!

And with this latest episode comes our excited announcement that 99% Perspiration is now available to listen to/download/enjoy on iTunes as a podcast.

So if you fancy following us on 99% Perspiration, there’s never been a better time – and you can get the latest episodes sent straight to your phone/tablet/computer etc!

Click on our lovely logo (designed by JP Media) to find our latest podcast.

99% Perspiration - @99Podcast

Episode 5:

Gem McNair of Crafty Wee Cow – based in Glasgow, it’s a somewhat new company, specialising in really awesome arts and craft work. Gem’s got tons of advice about competition, marketing & building up confidence if you’re trying to get your arts/crafts work sold.

Joe Collins, who jumbles two jobs simultaneously; he’s the co-owner of Homeside Coffee, an independent coffee shop in Sunderland, and also a member Lilliput. A realist at heart, Joe doesn’t hold back from sharing his opinions on the Sunderland music scene, and the positives and negatives of trying to fit music into your life.

The really quite kick-ass band that is Lilliput generously allowed us to use their music for this episode – and I really do recommend you check them out!

Until next time…

Stay productive, stay awesome!

– Jay