A couple days ago, I had a creative chat over coffee with a new company called R.Branding.
“Branding is a process that can help distinguish a company from its competitors, increase customer relationships and create lasting impressions on the minds of your market.”
“We drank too many cups of Joe (in a place owned by a guy called Joe), talked about merging some creative projects, and enthused about logos together. Specifically, the Olympics logos.
And when I say enthused, I mean really, really enthused. I don’t think I’ve had a conversation that passionate for quite a while. All three of us loved how the London 2012 was so divisive, distinct & entirely original. And I had absolutely no idea that the Rio 2016 logo also looked like a mountain in Brasil as well as three people united in their love of the games. (Seems obvious now, huh?)
See the blurry photo below? Sat opposite from me & my freelance filmmaker friend Robert Carr are two thirds of R.Branding – Charlie Layzell and Ryan Booth. They’re truly inspiring guys, and you’ll be hearing a lot more from all three them on both the 99% Perspiration blog & the podcast in the future…
But now, over to R.Branding, and their low-down on why branding is key to any business, and how to make the most out of any brand.
