An Insight into Branding

A couple days ago, I had a creative chat over coffee with a new company called R.Branding.

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“Branding is a process that can help distinguish a company from its competitors, increase customer relationships and create lasting impressions on the minds of your market.”

“We drank too many cups of Joe (in a place owned by a guy called Joe), talked about merging some creative projects, and enthused about logos together.  Specifically, the Olympics logos.

And when I say enthused, I mean really, really enthused.  I don’t think I’ve had a conversation that passionate for quite a while.  All three of us loved how the London 2012 was so divisive, distinct & entirely original.  And I had absolutely no idea that the Rio 2016 logo also looked like a mountain in Brasil as well as three people united in their love of the games.  (Seems obvious now, huh?)

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See the blurry photo below?  Sat opposite from me & my freelance filmmaker friend Robert Carr are two thirds of R.Branding – Charlie Layzell and Ryan Booth.  They’re truly inspiring guys, and you’ll be hearing a lot more from all three them on both the 99% Perspiration blog & the podcast in the future…

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But now, over to R.Branding, and their low-down on why branding is key to any business, and how to make the most out of any brand.

Continue reading “An Insight into Branding”

It’s About Time!

We’ll be the first to admit – it’s easy to be lax when it comes to your online presence and content marketing. Too easy. Can you believe we’ve produced a weekly podcast for three weeks now, and not made use of our website?! Well, no longer!

Welcome to the brand new website for @99Podcast. If you’re reading this, you’ve joined us right at the conception of 99% Perspiration (or just scrolled back far enough to see this post, you clever person you!)

At our centre is a weekly podcast with advice from today’s creative industry experts, FOR tomorrow’s – we exist to help people who want to work in the artistic/creative industries.

But we want to be more than just that! This website exists to give added value to the podcast – if you want more from us, then there’s more to us than just half an hour of your time a week!

So watch this space for…

  • More snippets of advice from creative industry experts.
  • To see what we [Jay & Mark] are doing behind the scenes, and how @99Podcast develops.
  • Upcoming competitions, opportunities, pitch deadlines… For all kinds of creative industries.
  • Articles or podcasts or videos we recommend you check out.
  • Inspiration – when it strikes us, we’ll try to share our nuggets of advice with you.
  • Etc.!

And to kick off, here’s the latest episode of @99Podcast

 

Until next time… Stay productive, stay awesome!

– Jay