Supercharge Your Social Media

Hello, Creatives!  Jay here.  Earlier this month, I held my first ever free social media class in the City of Sunderland; “Social Media 101”.

Social Media

If you live near Sunderland, UK, feel free to join – “Social Media 101” is every 2nd Wednesday of the month, held in Holmeside Coffee.  It’s informal, and a change to learn from each other over good coffee & good food.

I’ve been teaching “Introduction to Social Media” at the University of Sunderland since January this year (given the opportunity to branch out from radio production), and it’s been a really rewarding experience.   I’ve both learned [and taught] a great deal about the theories behind how to increase engagement across your social media platforms.

A very quick Google will help you pick up dozens of skills for getting the most out of services; Twitter, Facebook, Instagram.  Here’s my first contribution to that online conversation.

1)  “Reply All”

If you haven’t heard of internet heavyweight Gary Vaynerchuck, now’s the time.

This talk by Gary Vaynerchuck may be from 2011, but it’s probably one of the most important speeches you can ever watch about social media engagement:

 

If people are talking about you, your creative projects, or your products, social media exists for you to take advantage of that.  We’re at a unique point in history where you can interact with people like never before.  Take advantage of that.  And if they’re not, join in those online conversations.

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How to Impress on a TV Set – Gayle Woodruff

Today’s Top Ten Tips is filtered from an outstanding talk by Gayle Woodruff, from Northern Film and Media.  The talk was literally months ago, but it’s been sitting there in my notes, and in the back of my mind all this time.  And after so many of you got in contact following our post about Edinburgh TV Festival’s intense TV course “The Network”, I thought now would be a perfect time to share Gayle’s words of wisdom with you.

1) No Job is Too Demoralising

Gayle Woodruff“Some people might turn their nose up at a job that’s just making tea and coffee – but that’s the best way to get yourself in front of a whole TV crew.” – Gayle Woodruff, Northern Film & Media

What if you find yourself in the fortunate position of being invited to work on a TV set?  How can you make the most of your time on that TV set?  How can you stand out from the hundreds of other runners in your area, and really impress your TV employers?  With a huge thanks to Gayle, here are Top Ten Tips for kick-starting your – or how to impress a TV/film crew.
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Top Ten Tips – Preparing for Media Job Interviews

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Hello, Creatives!  Job interviews can be terrifying.  Let’s be honest; they’re a tiny window of time where you have to prove yourself to an employer.  There’s a big metaphorical spotlight shining down on you, and it’s warm and you’re sweaty, and you’re practically 99% Perspiration yourself!

We want to help you master those media job interviews, and by the end of these Ten Top Tips we hope you’ll know more ticks and techniques to excel in any media interview.

af1) Make the First Move

“I called ahead & asked to meet with the person who previously held the post.  Out of 9 people interviewed for the job, I was the one person to do that.” – Andrea Fairless, Careers Coach

While Andrea Fairless, (currently a Careers Coach at the University of Sunderland) stresses that she doesn’t know if this was a deciding factor in receiving her previous position as Careers Advisor for UK careers advice company Connexions, it certainly didn’t hurt.

Because of this phone call, Andrea was able to meet to talk about the environment at Connexions, what everyday tasks she would encounter, and other useful little tidbits.  Even if it’s just a short phone conversation with your potential employer, just having the time and the space to fire a ease a few concerns before your media interview can work wonders.

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Top Ten Tips – Editing Speech Audio in Adobe Audition

turntable-1109588_1920I love my job.  Maybe I don’t find the chance to make audio documentaries & dramas as much as I’d like to (and certainly not as much as I envisioned back when I was a media production student), but being an Academic Tutor of radio & teaching how to create strong audio documentaries is something that fills me with immense joy.

I love helping my students turn their interviews into something so much more.

It’s all very well & good that I can teach people how to edit audio.  But then if you Google “how to edit with Adobe Audition”, there’s no shortage of helpful advice.  What can I bring to add value?  There’s a fine line between being able to edit audio, as in actually use the software, and being able to edit audio effectively.

So, drum roll please.  This isn’t a “101” on the basics of Adobe Audition and editing, oh no.  This “Top Ten Tips” is all about how to make the most of your speech content.

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