Supercharge Your Social Media

Hello, Creatives!  Jay here.  Earlier this month, I held my first ever free social media class in the City of Sunderland; “Social Media 101”.

Social Media

If you live near Sunderland, UK, feel free to join – “Social Media 101” is every 2nd Wednesday of the month, held in Holmeside Coffee.  It’s informal, and a change to learn from each other over good coffee & good food.

I’ve been teaching “Introduction to Social Media” at the University of Sunderland since January this year (given the opportunity to branch out from radio production), and it’s been a really rewarding experience.   I’ve both learned [and taught] a great deal about the theories behind how to increase engagement across your social media platforms.

A very quick Google will help you pick up dozens of skills for getting the most out of services; Twitter, Facebook, Instagram.  Here’s my first contribution to that online conversation.

1)  “Reply All”

If you haven’t heard of internet heavyweight Gary Vaynerchuck, now’s the time.

This talk by Gary Vaynerchuck may be from 2011, but it’s probably one of the most important speeches you can ever watch about social media engagement:

 

If people are talking about you, your creative projects, or your products, social media exists for you to take advantage of that.  We’re at a unique point in history where you can interact with people like never before.  Take advantage of that.  And if they’re not, join in those online conversations.

Continue reading “Supercharge Your Social Media”

Episode 18 – Never Stop

It might be one of the most “Disney” podcast names we’ve done yet, but “Episode 18 – Never Stop” is now online! And you know what? It might be cheesy, but it’s solid advice.

In Episode 18, you can hear Rute Correia & Stephen Pritchard. Ruth’s journey is so interesting and varied, it could have inspired Ronan Keating’s [un]forgettable classic.

Click here to listen to Rute Correia on 99% Perspiration

Click here to listen to Rute Correia on 99% Perspiration

After leaving her position as Junior Online Content Coordinator at Nintendo of Europe, Rute travelled to England to study an MA in Radio at the University of Sunderland. She now runs her own crafty company called Rute’s Loot, and creates the weekly White Market Podcast, all about creative commons music.

Click here to listen to Stephen Pritchard on 99% Perspiration

Click here to listen to Stephen Pritchard on 99% Perspiration

Stephen Pritchard is researching a PhD in socially engaged and participatory arts; if that’s an area you’re interested in, we thoroughly recommend following him on Twitter. He’s a very active, vocal tweeter, and has a great deal of insight to offer.

Stephen is also the Executive Director of Dot to Dot Active Arts, and writes a blog Colouring in Culture.

Stay productive, stay awesome!

Jay