Episode 8 – How to get your work on BBC Radio 4

99% Perspiration - @99Podcast

Click to listen to episode 8

 

Radio Feature Production, Pocasting & Content Marketing

The latest episode features two big names in the world of podcasting.

Eleanor McDowall is the Senior Producer at Falling Tree Productions, and series producer of Short Cuts on BBC Radio 4. If you haven’t heard it, I would thoroughly recommend you take a listen; presented by comedienne Josie Long, the radio programme/podcast showcases the new short features made by audio producers around the world. And if you want to get your work onto the radio, it’s a great place to send your stuff.

Chris Marr is the founder or Learning Everyday Ltd  & creator of the Marketing Academy Podcast. His philosophy is that content marketing is an integral aspect to any business, creative or otherwise, and aims to help as many people as possible benefit from the benefits of content marketing.

 

 

Episode 7 – How to be a “Magnet”, not a “Hammer”

You can listen to episode 7 by clicking on our logo below.

99% Perspiration - @99Podcast

Johnny Woods is the Creative Director of Newton Aycliffe-based Thrive. The company are all about building brands; through web design, graphic design, social media and inbound marketing. You can find out all about Thrive, plus a whole host of handy free resources, on their website. Expect to see some extra content from Johnny on our blog in the near future.

Adam Wilson Holmes, a Sunderland-based fine artist. His work was recently featured in a SOLO Arts exhibition at Homeside Coffee. You can find Adam’s work via his Twitter & Tumblr. and his official fine art website. [Warning: Adam’s work contains sexual content.]

Ah Ah Ah Ah, Episode 5

Episode 5 is now available to listen to online!

And with this latest episode comes our excited announcement that 99% Perspiration is now available to listen to/download/enjoy on iTunes as a podcast.

So if you fancy following us on 99% Perspiration, there’s never been a better time – and you can get the latest episodes sent straight to your phone/tablet/computer etc!

Click on our lovely logo (designed by JP Media) to find our latest podcast.

99% Perspiration - @99Podcast

Episode 5:

Gem McNair of Crafty Wee Cow – based in Glasgow, it’s a somewhat new company, specialising in really awesome arts and craft work. Gem’s got tons of advice about competition, marketing & building up confidence if you’re trying to get your arts/crafts work sold.

Joe Collins, who jumbles two jobs simultaneously; he’s the co-owner of Homeside Coffee, an independent coffee shop in Sunderland, and also a member Lilliput. A realist at heart, Joe doesn’t hold back from sharing his opinions on the Sunderland music scene, and the positives and negatives of trying to fit music into your life.

The really quite kick-ass band that is Lilliput generously allowed us to use their music for this episode – and I really do recommend you check them out!

Until next time…

Stay productive, stay awesome!

– Jay

99% Extra – Funding Applications

Jan Williams from the Caravan Gallery is no stranger to funding applications. The whole reason she and partner Chris are able to travel the country bringing community-based art to locations across England is because of funding from the Arts Council.

So I wanted to ask Jan more about funding, and what advice she has to pass on, to make that funding application go more smoothly.

Until next time…

Stay productive, stay awesome!

Jay

Episode 4

Featuring Fab Lab Sunderland, the Caravan Gallery, freelance photographer Michael Davidson, and singer/songwriter Sinéad Livingston.

More information:

We kick off with an interview with Jason Legget, Project Director of the new “Digital Fabrication” space which is arriving in Sunderland in just two months’ time. The project, known as the Fab Lab Sunderland, will bring 3D printing, last-cutting and many other new technologies to the university and city of Sunderland – their Twitter.

We also intereviewed Jan Williams from the Caravan Gallery, a travelling exhibition which aims to bring communities together through locally focussed art. For much more info, you can check out my previous article on this blog – Caravan of Connections – or visit their official website and Twitter.

I also chatted with freelance photographer Michael Davidson. Based in Sunderland, Michael also works part-time at the Northern Gallery for Contemporary Art. Michael has been working as freelance for the past few years, and honestly I found his advice so down-to-earth and honest. You can find Michael on Twitter, or peruse his recent artwork. We’ve got more content coming from Michael in the future.

Last but absolutely not least, this episode’s music was provided by Sinéad Livingston, a local singer/songwriter. Sinéad has recently begun her journey as a “community musician”, and you can hear all about her passion and advice for other musicians in the podcast. I brought my DSLR with me whilst she strummed and sang by the riverside, so you’ll be able to catch a video of her performance in the next few days. In the meantime, you can check out her recent performance on On’t Sofa – or visit her own YouTube or Twitter.

And if you’re a musician, singer, or play in a band, and are interested in getting your music on our podcast, do get in touch – our email is 99PercentPodcast@gmail.com

Until next time…

Stay productive, stay awesome!

– Jay

Audio Documentary – Advice from a Lecturer

One of the reasons I’m absolutely loving my time as a lecturer at the University of Sunderland is working alongside skilled lecturers who have been.  And occasionally, I get to sit in on a class.  I never took a specific radio documentary class during my Media Production BA, so it was great to see what I’d missed out on first time round, and gather some more techniques from an industry professional/lecturer.  Intellectual osmosis at its best!

And in the spirit of paying it forward, I’m passing on the insight to you too.

So, a lot of Andy Cartwright’s documentaries on BBC Radio are unified in some interesting way by a running theme; something that ties the documentary together.  For example, in a documentary about the “shoddy” trade in Batley, he used a train ride linking the towns in West Yorkshire together, and explored the landscape through stopping at different destinations.  Narrative shaping devices like this smooth the structure, and give the documentary a hook to keep a listener on board.

But don’t be afraid to be experimental.  I’ve heard radio documentaries that are tied together by a dramatic narrative as well, such as the Charles Parker 2015’s prize-winning entry; it’s an investigation into the supernatural story of Black Shuck, however we’re led expertly through the supernatural segments by atmospheric sound pictures bringing the stories to life.  We hear the dog, the trees, the creaky church doors…  It’s structured almost like a radio drama at times, and I really enjoyed these elements.  However, he did mention that when using sound effects to support an audio documentary, it’s best not to mirror what the interviewee is talking about.  Be more suggestive. But, whatever technique you do, follow a journey, and get your listeners invested!

Another cool tip is to introduce an interviewee with one of their key sentences, or a great stand-alone soundbite, before the presenter introduces them (if you do opt for a presenter led documentary).  It’s another way to hook your listener; and continuing to do that throughout your piece is so important, especially for longer documents, to keep your audience attentive and on your frequency.

The audio documentary industry has established certain ground rules over its time, and so it’s wise to stick to some key structural elements and avoid sounding jarring.  In a documentary section that features two voices at once, crediting is key.  If you order people “incorrectly”, if there is even such a thing, it’ll sound “wrong”.  Here’s what to do – if your narrator is saying the name of two or more people before you hear them, they credit the first person you hear last, whereas if your narrator speaks afterwards, they should credit the last person you hear first

Think about your structure, using likeminded interview segments together effectively, or use juxtaposition (strikingly different) when you want to be shocking or thought-provoking.  Think about a male-female balance, or (when relevant) different accents – make your piece sound “colourful”, as they say in radio.  Think about the eb and flow of speech, of each indivual, of the story.

Because audio documentaries by definition are, well, audio, when there’s no sound there’s nothing else – no images like visual mediums can rely on.  Successful radio dramas use this lack of sound, this silence, effectively.  A well-placed silence can have big impact, draw the listener’s attention, and be very interesting.

The world has changed a great deal since digital technology began, so here’s something I would never have advised – but having sat through the class, I certainly saw how this had merits.  Log your interviews.  Transcribe your material, even just a rough transcription.  If you’re making a long documentary, it’ll help leaps and bounds.  If you’re looking for someone some says, it’ll be much easier to search for specific words in a document than painstakingly trawl through your audio.  Andy also showed us how using the transcriptions allows you to construct a structure quickly & effectively, by highlighting on paper what you intend to include.  And, you know what?  I learnt something there!  (I’m a huge believer in the notion that you never stop learning.

So.  Just some handy tips if you’re interested in producing audio documentaries.  Because of technology today, It’s never been easier to put together an effective audio documentary – you can head out with a smart phone, interview some people you know and mix them together in an editing software.  And if you’re already producing audio documentary, (or even video documentary), hopefully you can take something else away from this blog post.

And if you have any suggestions yourself, do leave a comment below.

Until next time…

Stay productive, stay awesome!

– Jay

Caravan of Connections

Sometimes, I really wonder just how much is going on that I don’t know about. I feel like one of the human characters in a 21st century Borrowers adaptation. Why?

The Pride of Place Project is a collaborative exhibition between the Caravan Gallery and the Northern Gallery for Contemporary Art, and has been open for anyone to walk in  Sunderland since the 3rd of April. For three weeks, it has been sat opposite independent record store Pop Recs, and I had no idea it was there. For three weeks, it has been accumulating work from its bare beginnings when they moved in, and now all the walls are covered in photography, stories and artwork – any artist can send in work and get it on display for anyone who walks in. And in just over a week, it’ll be gone again, as the group head to Bradford to begin the whole process for another few months in a new location.

A medium sized city-centre shop, full of about forty artistically minded individuals who attended the Caravan Gallery's open event

But this Tuesday (April 22nd), they held an open event which a few artistic types in my networks invited me to. Throughout the three hours of mingling, free wine and snacks, were presentations by several artists, photographers and poets:

Theresa Easton from the Sunderland Book Project – “The point of the Sunderland book project is so people have the freedom to pick up a handmade book and read all about Sunderland, without feeling like you can’t in a stuffy environment”, like a museum for instance. Theresa and her collection of handmade books by various artists travel around Sunderland so as many different people can experience the books as possible. If you’re interested in creating a book, Theresa believes it’s a project anyone can get involved in; “People who contribute books aren’t necessarily book-makers, or even artists.” I’d better not put one in then.

One vibrant example of a story about Sunderland; based on Alice in Wonderland

Alex Godchild, possibly the youngest member of the entire room, who warmed the crowd with hilarious limericks between poems. I’d quote one but, you know, intellectual property and all that. – “I don’t know why I started writing poetry, but I did.” 

Jill Gibson, talking about her contribution to a recent Australian art and feminism event, Taking Up Space – “I then had the challenge of transporting this 60 metre long tube to Australia… In the end I had this piece which was overtaking the building, and had a life of its own.”

Bob Lawson, who got rather invigorated and opinionated, and was very interesting to watch. – “My painting is not about letting the intellectual get in the way,” he says, shrugging away his artistic MA. And then he uses the word visceral. “You can listen to music or opera and it affects you – it’s visceral. Sometimes it can be the same, just with a bit of paint.”

Two attendees to the Caravan Gallery's event . Behind; a small crowd of people, a bookshelf containing several books with their fronts on display, and a wall of photographs and artwork.

Helen Schell, who showcased her recent project that involved lighting and livening up Victorian statues across the country – “I think Sunderland needs a big art project that everyone can get their hands on and enjoy”.

Sunderland-based photographer Mark Luck, who is “interested in the juxtaposition between the natural & the man-made, the industrial and the wild.”

And a group of arts students from the 80 Metres Above Sea Level project at the University of Sunderland, an awesome project with a couple dozensof students presenting their work in various locations across the city. Including one that received a few seconds of good laughter from the room – “If anyone wants to see my work, it’s in the toilets in the Bridges!” *

* Sunderland’s Shopping Centre

Some coloured pencils and surveys on the table at the Caravan Gallery's open event. In the background, some people are chatting and looking at the photography on display

It’s because of nights like this at the Caravan Gallery that these artists can get their workout. Not only can artists showcase their work, but they’re for enabling artists and creative types to network, get together, discuss projects, and potentially even collaborate.

Once you begin going to events like this, you get used to the faces. That’s the power of networking at local events in action. And if you’ve got a keen interest in pursuing the arts, showing your face and meeting people at gatherings like this are so essential. Projects like this exist. Often, quite surprisingly. I was lucky enough to be invited, to know the right people. Once you’re in, you’re more securely in. If you think there’s nothing in your city, chances are you’re probably mistaken. If you’re interested in art, photography, creative writing; do some research, see what’s on in your nearest city/town/tiny little village hall… And let us know if you find anything that inspires you!

If you do happen to live in/near/around Sunderland, you’ve still got just over a week to check it out, as Caravan leave on May 1st. Their next two stops are Bradford and Cardiff.

An article about the Caravan Gallery near its inception, titled "A Little Extra{Ordinary}". The article features a picture of a small, travelling yellow caravan.

 

You can (literally) hear more from the Caravan Gallery’s organiser on next week’s 99%Podcast (Mon 2pm on Spark FM, Thu 6:30pm on Hive Radio. I’ll be interviewing them in a few hours, and squeezing out some juicy advice for artistic types who want to get themselves noticed in the arts world!

Until next time…

Stay productive, and stay awesome!

– Jay

It’s About Time!

We’ll be the first to admit – it’s easy to be lax when it comes to your online presence and content marketing. Too easy. Can you believe we’ve produced a weekly podcast for three weeks now, and not made use of our website?! Well, no longer!

Welcome to the brand new website for @99Podcast. If you’re reading this, you’ve joined us right at the conception of 99% Perspiration (or just scrolled back far enough to see this post, you clever person you!)

At our centre is a weekly podcast with advice from today’s creative industry experts, FOR tomorrow’s – we exist to help people who want to work in the artistic/creative industries.

But we want to be more than just that! This website exists to give added value to the podcast – if you want more from us, then there’s more to us than just half an hour of your time a week!

So watch this space for…

  • More snippets of advice from creative industry experts.
  • To see what we [Jay & Mark] are doing behind the scenes, and how @99Podcast develops.
  • Upcoming competitions, opportunities, pitch deadlines… For all kinds of creative industries.
  • Articles or podcasts or videos we recommend you check out.
  • Inspiration – when it strikes us, we’ll try to share our nuggets of advice with you.
  • Etc.!

And to kick off, here’s the latest episode of @99Podcast

 

Until next time… Stay productive, stay awesome!

– Jay